Red Sparrow Inc.
About us
Built in the Field, Not the Boardroom
We didn’t come from Silicon Valley boardrooms — we came from the field.
At Red Sparrow, we’re pilots, operators, engineers, and veterans who’ve lived the challenges agricultural drone providers face every day. With over 80 years of combined experience in aviation, agriculture, and automation, our team knows the grind, the risk, and the red tape — because we’ve been there. That’s why we built Red Sparrow to be different: a compliance and intelligence platform grounded in real-world operations, not tech hype. We speak FAA fluently, we move fast, and we’re here to help you fly further with less friction.
Kevin McDonald
Founder | CEO

Kevin is a Marine fighter pilot turned AgTech founder who’s spent nearly 30 years leading high-stakes aviation operations across the globe. He’s been on the front lines of agricultural drone innovation since the beginning — navigating FAA approvals, flying unmanned systems, and working shoulder-to-shoulder with the operators shaping this industry. Kevin founded Red Sparrow to solve the one problem holding everyone back: compliance. His mission is simple — eliminate regulatory headaches, protect operators from costly mistakes, and turn data into a competitive advantage. With Kevin at the helm, Red Sparrow isn’t just another software company — it’s a battle-tested partner built to help this industry take flight.
Chris Cox
Vice President - Operations

Chris is a Purple Heart recipient and Army National Guard veteran who has led unmanned aviation operations across defense and agriculture since 2010. From combat zones to crop rows, he’s built and scaled drone programs that deliver under pressure. At Red Sparrow, Chris ensures every operator gets expert-level support, real-time responsiveness, and a compliance process that actually works in the field. His no-nonsense leadership keeps our customers flying and our operations tight. When it comes to trust, execution, and operational excellence — Chris sets the standard.
soren juelsgaard
Vice President - Engineering

Soren is a visionary engineer and robotics pioneer with over 30 years of experience turning complex technology into real-world solutions. He’s built autonomy systems for Google’s self-driving cars, Uber ATG, and Guardian Agriculture — and now he leads the development of SparrowVerse™, Red Sparrow’s AI engine that transforms compliance into insight. Soren doesn’t build in labs — he builds for the field. His work ensures drone operators not only stay compliant but gain the tools, data, and intelligence to outfly the competition. If it runs smarter, faster, or more autonomously — chances are, Soren had a hand in it.